In this project, incorporate with JR Kyushu, we will promote Japan tourism to Southeast Asian countries’ English speakers mainly Singapore, Malaysia, Philippines. To introduce the convenience and attractiveness of access using the JR rail pass, JR trains such as D&S trains and Kyushu tourist spot to the target’s Facebook users. We aim to increase awareness of the JR Rail Pass and D&S train in order to increase demand to travel to Kyushu.
◆Facebook post contents example
