Chugoku and Setouchi Region Promotion project for the Singaporean market

Since the direct flights from Singapore to Hiroshima, Silk Air launched in February 2019, and the membership-based visiting Japan community site “JAPAN By JAPAN”,  the  interest in Chugoku and Setouchi Region is growing in Singapore.

This project, in corporate with Ehime, Hiroshima, Okayama and Kagawa, focus on raise awareness of Chugoku and Setouchi Region, and create demand for visiting Japan throughout the year. The main target is FIT travelers or repeat visitors to Japan.

In November 2019, we invited “Visit Japan Ambassador” and “Cool Japan Ambassador” of Cabinet Office from Singapore to gather information of Ehime, Hiroshima, Okayama, and Kagawa and pubblish the information on magazine operated by influencers. The tour image is as follows.

◆Images of the tour